B E A T I N G

Fran & Iuli

MANIFIESTO:

We want to help couples improve their lives through the creation of genuine memories by living experiences that truly provide value.

One of our pillars is the nostalgia for the real and the non-digital. We see in emotions the opposite of the digital and the artificial, the most real thing that remains.

Following the rise of artificial intelligences that perform better than humans in almost all tasks, something unique remains for us. To reach it, one must seek processes that are as least artificial as possible where the human feels human.

We must find meaning in emotion and not in productivity.

We are nostalgic for an era where immediacy, low-quality consumerism, and optimization did not dominate everything. We bet on these obsolete, slow, imperfect processes that allow us to create experiences while using them.

We do not reject technology in its entirety and in fact we use it as a communication channel and in many other ways.

We simply believe that we have fallen into a usage that does not enrich people most of the time because we are all falling into an automatic and unconscious use of it.

We live in a world where the majority spends hours consuming content chosen by algorithms designed to keep us hooked and not to enrich us.

That is why we try to create experiences far from these dynamics that allow us to enjoy more, love more, and feel more.

The human being can feel useless and displaced by all present and future technological development; it is important to find the human space in all of this, both individually and as a couple.

Seeking meaning beyond the productive task is vital when we are not expected to be better than a computer at practically anything. It is time to resign regarding the productive task and embrace other types of experiences that make us feel emotions. No longer by choice but by necessity.

Maybe it's time to play, to feel, to love, to be human.